Joe Goeldel

graphic design

Brew UICA Program

Urban Institute for Contemporary Arts, an organization in Grand Rapids, Michigan, needed a logo, poster, post card, tickets, magazine ads, and a beer menu and information card for their annual fundraising event.

Structure Interactive's Creative Director put me in charge of the project. I met with the client to discuss the requirements of the project. I developed the concepts, and while I do not generally write copy, I wrote the first drafts of some of the content. I manipulated the photos (shot by a professional studio) in Photoshop to produce the photo illustrations proposed to the client. I did all the layout/production and supplied files to the client for printing.

The menu/information card won a local Addy award.

New logo for event
Menu and information card, cover
Information side of card
Menu side of card
Quarter-page magazine ad
Logo printed on souvenir sample mug